Since the first Phantom appeared in 1925, Rolls-Royce Motor Cars has had its ups and downs. When the current car appeared at the stroke of midnight on January 1st 2003, the company even called it ‘the last great automotive adventure’.
Maybe that should have been penultimate, because we’ve just driven the new car, and as internal combustion most likely won’t be around in another 14 years’ time, this really could be The One.
Rolls-Royce reckons the Phantom is the barometer by which everyone else in the world of expensive luxury goods measures themselves, so the bar isn’t just raised here, it’s bejewelled and platinum-plated.
You know when someone claims to be ‘the Rolls-Royce of watches/furniture/granite-kitchen-worktops’? Well, this is the Rolls-Royce of Rolls-Royces.